Everyone else is making predictions, so I guess I will get in on the fun too. The best thing about making predictions is that you will never remember them by the end of the year anyway. (unless I get them right, in which case I will remind you!)
Here goes…
Death of the little guy. This is already happening, and the trend is going to continue. It is simply going to become more and more unfeasible for small budgets to compete online. That is not to say that there will be exceptions, but you will hear about fewer and fewer of them.
If you fall into this category, you are feeling the squeeze already. Your revenue is stagnant or falling, and you are finding it harder and harder to get sales. Here is my best advice for you. Take 2008 and focus on your brand instead of revenue. Your success depends on it. Yes, it is not easy, but it will be necessary in the coming years. If you cannot sell products under your own label, focus on your company image as a whole.
Retailers will depend less on SEO. SEO success is not going to be easy or even possible for most retailers, and smart retailers are going to learn to get their traffic in different ways.
So, in conclusion, it really comes down to this. I am bullish on retailers who have a strong brand and bearish on retailers who have not focused on their brand. Have a happy and prosperous 2008!source
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